考研英语一真题及答案
最佳答案:
以下以2023年考研英语一阅读理解Text 1为例,为你提供真题及答案:
真题
When Gen Zers were born, the internet was already a fact of life, and smartphones were on the horizon. They have grown up with a smartphone in hand and can multitask with ease, toggling between apps, texting their friends and doing their homework. It is little wonder that they are not interested in 20th - century notions of brand loyalty and are not motivated by traditional advertising.
The findings come from a new study by Harvard Business School professor Bharat Anand, which looks at how Gen Zers interact with brands. The study, based on surveys of more than 10,000 Gen Zers in the United States and the United Kingdom, found that they are more likely to switch brands than previous generations.
题目
21. Gen Zers are described as not interested in brand loyalty probably because______.
22. The study by Harvard Business School professor shows that Gen Zers______.
答案
21. They have grown up with the internet and smartphones and can multitask, so they are not influenced by traditional advertising and 20th - century notions of brand loyalty.
22. are more likely to switch brands than previous generations.
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